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WAN-IFRA digital media awards

Washington Post gets award for 2021 best news website

WAN-IFRA announced the 2001 Digital Media Awards Worldwide. Of the eight winners, two are Norwegian: Verdens Gang for best Digital Marketing Campaign for News Brand and VGTV  for Best Use of Online Video (including VR). The award for Best News Site or Mobile Service goes to The Washington Post.

Best Data Visualisation

Agência Lupa, Brazil No Epicentro (At the epicenter) “Fantastic topic. Great narrative arc! – engages very much because the reader really gets engaged (my neighbourhood)”, said one of the judges.

Best in Audience Engagement

Infoglobo, Brazil Coronavirus coverage without paywall “Special mention goes to illustrated guides – a simple and popular solution for impactful storytelling,” noted one judge.

Best Digital Marketing Campaign for News Brand

Verdens Gang AS, Norway “What the….”? “Powerful campaign, and I liked the playfulness of the social media versions, the Snapchat filter, etc. Clever to have a strapline that would be in everyday usage,” wrote one judge.

Best Native Advertising / Branded Content Campaign

Forbes, USA Leading Small Businesses Through Uncertainty “The numbers are impressive, but the impact of this project on the target audience is really amazing! Edutainment at its best” said a judge.

Best News Website or Mobile Service

The Washington Post, USA Reimagining The Washington Post Reader Experience “Live updates have never been more important, and The Washington Post’s updated template is relevant and useful to the user,” commented one judge.

Best Paid Content Strategy (incl. pay wall, membership or crowdfunding models)

The Globe and Mail, Canada Fully dynamic, real-time, personalised paywall “An outstanding entry and it is brilliant to see that it exceeded expectations and goals by a significant margin. Congratulations!” wrote one judge.

Best Project for News Literacy

Asociación de Periodismo de Investigación Ojo Público, Peru Chequeos en lenguas “There is no way in which I can imagine this project being improved – other than organic improvements going forward,” stated a judge.

Best Use of Online Video (including VR)

VGTV, Norway Tarjei’s experiment “Truly a ‘modern documentary for an online audience.’ The hour-long documentary dissected into online/mobile-friendly episodes retains user interest and is fit for purpose,” wrote one judge.

 

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