A report compiled by market research company Ipsos highlights the power that positive portrayals of women in advertising have, not only in terms of changing how people think about gender Read More
27/09/2021
Interested in Advertising? Read all the latest top news and headlines from the advertising industry summarized by Moonshot News.
Digital technology has changed the face of business. COVID-19 has changed consumers practices. GDPR is forcing marketers to change targeting tactics. Among all these changes and rapid technological developments that Read More
Revenues from digital publishing in the UK was up 31.9% to GBP 152 million in the first quarter of the year compared to the same period last year. Display advertising was the Read More
Young online users can be exposed to harmful content and critics say the big companies are not doing enough to limit these risks. Google announced rules against ads targeting users Read More
Facebook Inc. strongly defended its decision to disable the accounts of independent ad transparency researchers, in a move that has been criticized by the U.S. Federal Trade Commission. Facebook Read More
WPP saw its revenues soaring to pre-pandemic levels – a year sooner than expected – thanks to a record-setting rebound in global marketing spend. The world’s biggest advertising group reported that Read More
TikTok and Publicis Groupe have formed a shopping-focused partnership aiming to help brands extend their ecommerce strategies through the video platform. The two companies announced that they will collaborate ahead Read More
Taboola, which helps companies advertise on some of the world’s most popular websites and apps, announced an acquisition to expand its reach further into e-commerce. The company is paying $800 Read More
Global spending on advertising this year will exceed pre-pandemic spending by 6%. Digital advertising will represent 58% of the market, up from 48% before the pandemic in 2019, according to advertising firm Zenith’s Read More
Age discrimination is one of the biggest hidden bias in advertising. To get more midlife women to join the ad business, British advertising industry is launching VisibleStart, a free training Read More
