Advertisers and marketers in Western Europe will increase their reliance on search ads and retail media 2023 as high prices force consumers to buckle down on expenditures and focus on necessities, Read More
30/01/2023
Interested in Advertising? Read all the latest top news and headlines from the advertising industry summarized by Moonshot News.
The UK’s ad market is expected to grow by 3.8 % this year, on par with the previous forecast but a 3.0% real terms decline with inflation accounted for and down from Read More
A de facto ban on micro-targeting of political advertising is included in a EU Parliament’s Internal Market and Consumer Protection Committee ‘s proposal. Micro-targeting uses consumer data and demographics Read More
Cryptocurrencies are fascinating but also dangerous as they are attracting cybercriminals luring people to invest in schemes that do not exist. The world’s largest advertising platforms like Google and Read More
Targeted advertising is controversial and leads to global discussions about privacy. Meta, owner of Facebook and Instagram, has now introduced new rules meant to fend off criticism of the social Read More
Targeted advertising is as controversial as it is profitable. Meta has now been fined Euro 390 million for breaking EU data rules in a five year old case. The discussions about Read More
Global advertising investment 2023 will be USD 880.9 billion, marketing company WARC Media predicts. The forecast means a reduction of USD 90 billion of growth potential explained by the digital slowdown. “The coming 12 Read More
Retail media is one of the fastest growing sectors within the digital advertising industry and retail media ad spend will reach Euro 25 billion in Europe by 2026, advertising organisation IAB Europe Read More
After years of steady, double-digit percentage growth for podcasting, listenership is starting to slow. Listeners in key markets like the US and UK will increase but growth is no more Read More
Marketers do not think consumers and brands widely will adopt metaverse technologies, Insider Intelligence says in an analysis a year after Facebook changed its name to stress its trust on Read More
