A report compiled by market research company Ipsos highlights the power that positive portrayals of women in advertising have, not only in terms of changing how people think about gender Read More
Interested in Advertising? Read all the latest top news and headlines from the advertising industry summarized by Moonshot News.
Digital technology has changed the face of business. COVID-19 has changed consumers practices. GDPR is forcing marketers to change targeting tactics. Among all these changes and rapid technological developments that Read More
Facebook Inc. strongly defended its decision to disable the accounts of independent ad transparency researchers, in a move that has been criticized by the U.S. Federal Trade Commission. Facebook Read More
TikTok and Publicis Groupe have formed a shopping-focused partnership aiming to help brands extend their ecommerce strategies through the video platform. The two companies announced that they will collaborate ahead Read More
Taboola, which helps companies advertise on some of the world’s most popular websites and apps, announced an acquisition to expand its reach further into e-commerce. The company is paying $800 Read More
Global spending on advertising this year will exceed pre-pandemic spending by 6%. Digital advertising will represent 58% of the market, up from 48% before the pandemic in 2019, according to advertising firm Zenith’s Read More
Age discrimination is one of the biggest hidden bias in advertising. To get more midlife women to join the ad business, British advertising industry is launching VisibleStart, a free training Read More
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