As a confirmation of concerns about lower advertising revenues, both Snap, owner of Snapchat and Meta, born Facebook, have announced cuts. Snap announced it would lay off 20% of its 6 400 staff Read More
25/09/2022
Interested in Advertising? Read all the latest top news and headlines from the advertising industry summarized by Moonshot News.
Global advertising spend will increase 8.3% to reach USD 880.9 billion in 2022 boosted by the US elections and the FIFA World Cup. Next year, growth will slow down to 2.6% explained by gloomy Read More
Advertising in connection with search results are useful for advertisers despite surveys showing consumers don’t remember having seen these ads. A new report stresses that consumers don’t remember Read More
Artificial intelligence is a useful tool for marketing. Within a decade AI will transform digital advertising but privacy concerns may impede progress. Four emerging technologies – AI for marketing, emotion AI, Read More
More men than women cancelled their Netflix subscription last quarter in the Nordics. Value for money seems to be a driving factor, according to survey data published by YouGov. Netflix Read More
Microsoft will be Netflix’ advertising partner when the streaming company is introducing a lower priced advertising supported subscription plan for consumers in addition to the ads-free version. When Netflix in Read More
European digital advertising’s grew 30.5% in 2021 which is the strongest since 2008. All 28 markets covered in a study recorded double-digit growth. Seven markets grew above the average growth rate of 30.5%, with Read More
The World Federation of Advertisers has launched a Global Diversity, Equality and Inclusion Charter saying the aim is to drive real actions and improving the lived experiences for multiple groups Read More
Preparing for an advertising business without third-party cookies, non-profit Mozilla’s Firefox has rolled out its Total Cookie Protection by default to its users worldwide saying it is making Firefox Read More
Advertising agency Group M expects global advertising to grow by 8.4% this year, down from 9.7% that the company forecasted in December last year. This means that the company agrees with adfirm Read More
