70% of global ad spend through AI platforms by 2028
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More than 70% of global ad spend and 80% of US ad spend will by 2028 flow through AI- influenced self-serve advertising platforms, according to market research firm Gartner. “AI
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European digital advertising growing 10.5%
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European digital advertising spend grew by 10.5% in 2025, reaching €131 billion. For the first time, video now accounts for more than half of all display investment in Europe, advertising organisation
AI-powered ads growth factor for entertainment and media industry
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AI-powered advertising will be a strong growth factor for the global entertainment and media (E&M) industry that will reach US$4.2 trillion in revenues in 2030, growing at a CAGR of
AI search transforming how consumers choose brands
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The increasing use of AI means that marketers must ensure their brand is retrievable across the wider digital ecosystem that AI systems rely on. Research by World Federation of Advertisers
More than 8 in 10 consumers try to avoid ads according to survey
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81% of consumers aim to ignore and tune out ads, according to a US-survey by market research firm Gartner. By 2027, reliance on retargeted ads will become a primary driver
Agentic AI and automation becoming standard for programmatic ads
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2026 will mark the beginning of the end for manual buying of programmatic advertising as GenAI gives way to agentic AI and automation becomes the industry standard. Marketers must prepare
Two-thirds of ad leaders expect increasing investment in digital advertising
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More than two-thirds of European digital advertising leaders expect digital advertising investment or revenue to increase over the next 12 months – most commonly in the 1-25% range. Agencies are
Survey shows benefits from AI in ad production
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Most advertising in-house agency teams are either experimenting with (65%) or partially implementing (71%) artificial intelligence. 93% plan to invest further in AI in the next 12-24 months to some
Advertising forecast upgraded
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Nine in ten dollars of ad market growth this year are going to online-only platforms. Growth forecasts for advertising spend have been upgraded this year (+1.2pp to +7.4%) to $1.17trn
Vast majority of European ad companies use AI tools
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85% of European advertising companies use AI tools for marketing, most commonly for targeting (64%) and content generation (61%). Around three-quarters also plan to maintain or increase their investment in