Connected TV advertising to grow 15.8% in 2025
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The average time spent per day with connected TV (CTV) will grow 6.9% this year, while time spent with desktops and laptops will fall by 3.8%. In 2025, advertising spend
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Advertisers increasingly avoiding hard news stories
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Advertisers are increasingly avoiding news content. Today’s abundance of hard news stories – from trade wars to armed conflicts – draw audiences but not ad dollars to content publishers and
Advertising growing share of revenue for television
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Subscriptions drive most revenues for traditional TV and streaming services but advertising is gaining share. Although subscriptions will account for about two-thirds of total revenues for US streaming services in
Advertising forecast downgraded
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The risk of prolonged stagflation – and outright recession – has grown in key economies, exacerbated by new trade tariffs set to bite from H2 2025. Automakers, retailers and tech
Gaps remaining for marketers trying to benefit from GenAI
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77% of marketers explore GenAI but only 44% realize significant benefits. Creative tool providers offer numerous ways to customise content generators to produce branded content but gaps remain in their
Explosive growth for ads in women sports on TV
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Women sports on TV are attracting advertisers! Women’s sports saw record growth across every major TV benchmark last year. Overall advertiser spend and ad impressions more than doubled from 2023,
Podcast ad spend reaching $5 billion but growth slowing down
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Video podcast consumption is growing, and YouTube – celebrating 20 years this month – has emerged as the most popular platform: viewers watched over 400 million hours of podcasts per
Advertisers will adjust to more women watching Super Bowl
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The US Super Bowl is of course a focus on which team will be the NFL champion but for the advertising business, it is also one of the yearly top
AI workers for future marketing jobs
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Artificial intelligence will have a big impact on marketing. By 2028, one out of five marketing roles or functions will be held by an AI worker, shifting human expertise to
Use of AI assistants to impact search marketing
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Smartphone users will turn to AI assistants and by 2027, mobile app usage will decrease by 25%. AI assistants such as Apple Intelligence, ChatGPT, Google Gemini, Meta AI, and others