Advertising News & Topics

Survey shows programmatic advertising is on an upswing

Advertising

Moonshot.news

2 weeks ago

Programmatic advertising is on an upswing. 54% of advertisers now allocate over 41% of their digital campaigns to programmatic investment, marking a significant increase from the previous year, according to

Big brands planning to increase global media budgets despite economic climate

Advertising

Moonshot.news

1 month ago

Big brands expect to increase their marketing budgets. 60% of company representatives will increase their global media budgets in 2024 – with 14% saying they will make a significant increase,

AI used for sophisticated advertising fraud

Advertising

Moonshot.news

2 months ago

22% ($84 billion) of all online ad spend is lost due to ad fraud in 2023 and it is projected to reach over $170 billion in 5 years, a report

Three in four ad companies use GenAI but many worry about risks

Advertising

Moonshot.news

2 months ago

Three in four advertising companies already use GenAI or plan to use it soon. Optimism about its potential is matched by concern about the risks to brand reputation. Eight in

Ad-supported streaming video is the winner.

Ad-supported streaming video the winner when households under pressure

Advertising

Moonshot.news

3 months ago

Advertising supported streaming video services are the winners in a time when households are under pressure because of economic uncertainties and high inflation. The number of CTV (internet connected TV)

Global ad spend to reach $1 trillion for the first time

Advertising

Moonshot.news

4 months ago

Five companies – Alibaba, Alphabet, Amazon, Bytedance and Meta – now draw over half of global advertising investment and are further consolidating their position. Global advertising spend is on course

Optimistic forecasts about digital audio advertising.

Digital audio ads forecasted to see continued growth

Advertising

Moonshot.news

5 months ago

Growth in digital audio advertising continues with momentum, according to advertising giant Group M’s This Year Next Year 2023 mid-year forecast. The sector grew 19.4% in 2022. IAB Europe projects

The focus on AI will have an impact on the ad business.

AI’s impact on the advertising business

Advertising

Moonshot.news

5 months ago

The focus on artificial intelligence will have an impact both on search advertising and rationality in the advertising business, forecasts and surveys show. Ad revenue growth should return to some

Meta launching Twitter-competitor Threads.

Meta’s Threads targeting Twitter’s lost advertising

Advertising

Moonshot.news

5 months ago

A ”separate space for real-time updates and public conversations”. That’s how Meta CEO Mark Zuckerberg describes the company’s now launched new service Threads. It could also be a description of

Global advertising forecasted to grow 6.9% next year

Advertising

Moonshot.news

5 months ago

The global advertising market will continue to grow with adspend growth 2024 forecasted to reach 6.9% and 4.8% in 2025 accounting for nearly USD 1 trillion in ad spend in

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Survey shows programmatic advertising is on an upswing

Moonshot.news

Big brands planning to increase global media budgets despite economic climate

Moonshot.news

AI used for sophisticated advertising fraud

Moonshot.news

Three in four ad companies use GenAI but many worry about risks

Moonshot.news

Ad-supported streaming video the winner when households under pressure

Moonshot.news

Global ad spend to reach $1 trillion for the first time

Moonshot.news

Moonshot.news

AI’s impact on the advertising business

Moonshot.news

Moonshot.news

Moonshot.news

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