Skip links
Instagram test ads on Reels

Facebook testing new advertising alternatives

Facebook announced tests of new advertising alternatives meant to benefit from the interest in short-form video and marketers interest in sticker ads. The company will test having advertising on Facebook-owned Instagram’s short-form video service Reels. Advertisers will be allowed to choose categories of video content that they want to place ads on.

Tests will start in Germany, India, Brazil and Australia.

Facebook also announced that it is introducing sticker advertising for Facebook stories. Brands can let creators include sticker ads in their Stories and influences will benefit from revenue sharing of sales made from the stickers.

Moonshot News is an independent European news website for all IT, Media and Advertising professionals, powered by women and with a focus on driving the narrative for diversity, inclusion and gender equality in the industry.

Our mission is to provide top and unbiased information for all professionals and to make sure that women get their fair share of voice in the news and in the spotlight!

We produce original content, news articles, a curated calendar of industry events and a database of women IT, Media and Advertising associations.

    Do you want an experienced opinion on a job issue?
    Moonshot Manager is here to answer!

      Moonshot community sharing thoughts and ideas, in a anonymous, safe environment.