Microsoft expanding in new advertising markets
Microsoft announced that it is launching its Advertising in 29 countries across Europe and Africa which means close to doubling the number of markets where it is available. “These 29 markets bring advertisers access to a new audience and enable them to reach consumers in 19 new languages”, Microsoft said in a blog.
Microsoft recently bought programmatic advertising marketplace Xandr from AT&T and announced a strategic cooperation with read recommendation company Taboola, both actions seen as an ambition to develop into a bigger challenger for Google in the programmatic advertising business.
The company said that the expanded access to Advertising will increase the footprint reach to 41 million consumers, making 400 million searches each month on Microsoft and partner sites.
“This represents a huge milestone in the scaling of our platform and is an exciting first step in unlocking even more of Microsoft’s global search volume.”
“To mark this milestone, we are expanding our Partner Program to include the Czech Republic, Poland, Portugal, and South Africa, which we announced earlier this year.”
The following markets are live: Albania, Andorra, Bosnia, Bulgaria, Croatia, Cyprus, the Czech Republic, Estonia, Greece, Hungary, Iceland, Latvia, Lichtenstein, Lithuania, Luxembourg, Malta, Monaco, Montenegro, North Macedonia, Poland, Portugal, Romania, San Marino, Serbia, Slovakia, Slovenia, South Africa, Turkey, and the Vatican City.
Languages supported: Albanian, Bosnian, Bulgarian, Croatian, Czech, Estonian, Greek, Hungarian, Icelandic, Latvian, Lithuanian, Macedonian, Maltese, Polish, Romanian, Serbian, Slovak, Slovenian, and Turkish.
We’ve nearly doubled the number of available markets in which you can advertise with today’s launch. But we are not done! This is the first wave of a global expansion program for Microsoft Advertising that will feature new markets launching throughout
The company says that 2022 includes launches in Latin America, the Middle East, Africa, and Asia.
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