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Taboola offers free ads

Taboola offering $500,000 of free advertising on its network to women-owned businesses

In relation to the International Women’s Day, the content recommendation platform Taboola announced the launch of #RecommendHER, a new global initiative to run during March 2021, that will provide $500,000 of free advertising on its network to women-owned businesses.

As the company’s press release goes, this initiative empowers women-owned businesses to make a larger impact during Women’s History Month and International Women’s Day — two moments that celebrate women trailblazers across many categories, including business. It also comes at a critical time when there continues to be a disparity between female and male-owned businesses and their support structures:

The #RecommendHER initiative will provide $500,000 in free advertising to selected women-owned businesses to use across Taboola’s network of more than 9,000 digital properties. These businesses will join more than 13,000 advertisers that are already tapping Taboola to reach 516 million daily active users on the Taboola network in a brand safe environment.

“International Women’s Day and Women’s History Month place an important spotlight on the challenges and inequality that exists in the business world for women,” said Adam Singolda, Founder and CEO, Taboola. “It is important for all of us to do more to help women-owned businesses thrive, especially at a time when over 4.6M women in the U.S. alone have become unemployed and been more negatively affected by the pandemic overall. At Taboola, we can play a small part by providing the platform, large reach and free advertising that can help accelerate the visions of these passionate and exciting businesses. We encourage others to take action in any way they can.”

Moonshot News was actually one of the businesses benefiting from the #RecommendHER initiative and we are thankful for the opportunity to promote our work through the Taboola network! We were very pleasantly surprised by the proactive reach-out, the super smooth and fast process and the very friendly ‘we take care of everything’ approach!

Moonshot News is an independent European news website for all IT, Media and Advertising professionals, powered by women and with a focus on driving the narrative for diversity, inclusion and gender equality in the industry.

Our mission is to provide top and unbiased information for all professionals and to make sure that women get their fair share of voice in the news and in the spotlight!

We produce original content, news articles, a curated calendar of industry events and a database of women IT, Media and Advertising associations.

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