TikTok and Publicis Groupe have formed a shopping-focused partnership aiming to help brands extend their ecommerce strategies through the video platform.
The two companies announced that they will collaborate ahead of the holiday season to introduce marketers to concepts like #TikTokMadeMeBuyIt, a popular hashtag used by consumers to show off which products they discovered.
As TikTok’s first agency partner for commerce, the arrangement will provide the French holding company’s clients exclusive access to new shopping features and products on TikTok, as well as additional research from the platform.
“Publicis clients will be chosen to participate in TikTok’s first-ever ‘Community Commerce Sprint,’ a bespoke incubator program that will prepare brands to create impactful commerce campaigns for TikTok ahead of the holidays,” TikTok announced. “Through this multi-week program, participants will receive access to cross-functional support and coaching on Community Commerce best practices from dedicated TikTok teams.”