Majority of YouTube users agree to content produced by artificial intelligence

 Majority of YouTube users agree to content produced by artificial intelligence

People are already accepting content produced by using artificial intelligence. A majority of video users in a YouTube survey confirm this. “AI tools are democratising video production, reducing the time, training, and expense required for creators to bring their visions to life. 60% agree that they are open to watching content from creators that use AI to generate their content, YouTube says in its 2023 trend report. YouTube, like Google, is owned by Alphabet that is promoting AI as a vital future tool.

The report takes as an example that musical artists can produce visuals for their own audio tracks. Innovative use cases serve as templates for how AI tools might be used in the future and help to demystify them for broader audiences, the report says.

The company says there have been more than 1.7 billion views of YouTube videos about generative AI tools so far in 2023.

Read Also:  50% of newsrooms use artificial intelligence but only 20% have rules

An Ipsos survey comprising 14 countries and made for the report shows 40% of all respondents (online 18- to 44-year-olds) described themselves as video content creators. 68% of respondents say they like the convenience of being able to watch different video formats all on one platform. 

“The flexibility of multiformat creation lets viewers follow their favourites from screen to screen. Now, we’re seeing brands and creators take advantage of the trend.Campaigns using two or more video formats were more likely to see ad recall and brand awareness lift than those using only one”, the report says.

Main findings from the survey comprising US, UK, Australia, Brazil, Canada, Egypt, France, Germany, India, Indonesia, Japan, Mexico, Saudi Arabia, and South Korea:

  • 82% of people surveyed say they’ve posted video content online (e.g., to Instagram Stories, TikTok, YouTube, Snapchat) over the past 12 months.
  • 68% of people surveyed say they watch videos about a specific topic that they are into in multiple different formats (e.g., short form, long form, podcasts, live streams).
  • 44% of people surveyed say they participated in a meme over the past 12 months.
  • 54% of people surveyed say they would prefer to watch creators breaking down a major event rather than the event itself (e.g., Oscars, Grammys).
  • 47% of Gen Z (online 18-24-year-olds) have watched videos made by fans of specific content, artists, or public figures over the past 12 months.
  • 87% of people surveyed say, across any streaming services, they watched at least 4 content formats YouTube offers over the past 12 months.
  • 67% of Gen Z (online 18-24-year-olds) surveyed say they like when their favorite creators are creating in different formats.
  • 54% of people surveyed agree that they follow a creator who creates content in a language other than their own.
  • 71% of Gen Z surveyed like the convenience of being able to watch different video formats all on one platform.
Read Also:  Media forecasted to be biggest investor in artificial intelligence
Read Also:  Artificial Intelligence accused of violating creators' rights

Moonshot News is an independent European news website for all IT, Media and Advertising professionals, powered by women and with a focus on driving the narrative for diversity, inclusion and gender equality in the industry.

Our mission is to provide top and unbiased information for all professionals and to make sure that women get their fair share of voice in the news and in the spotlight!

We produce original content, news articles, a curated calendar of industry events and a database of women IT, Media and Advertising associations.

[email protected]

Notify of
Inline Feedbacks
View all comments

    Do you want an experienced opinion on a job issue?
    Moonshot Manager is here to answer!

      Moonshot community sharing thoughts and ideas, in a anonymous, safe environment.