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Women say TV primary source for news

Women are more likely than men to report that they use TV news programmes as their primary source for news. None of eleven markets in a study by Reuters Institute have a larger number of men relying on TV news. Facebook is still an important source of news for both men and women, but YouTube and Twitter are more popular with men, the study shows.

The report is written by Meera Selva, director of the Journalist Fellowship Programme at the Reuters Institute and Simge Andr, Postdoctoral Research Fellow,

”We have selected these 11 to represent as wide a geographical base as possible, and cover some of the richest and poorest countries in the report. Kenya, South Africa, South Korea, Hong Kong, Japan, Mexico, Brazil, Finland, Germany, United Kingdom, and United States.”

Men are more likely than women to say that they are ‘extremely’ or ‘very’ interested in political news across all markets. On the other hand, women are more likely than men to express high levels of interest in news about health and education.

Women are slightly less likely than men to report commenting on news stories on news sites and on social media. In half of the markets, though, women are more likely than men to say they prefer talking about a news story face to face with friends and colleagues.

Women’s levels of trust in news and their concerns over misinformation online are broadly similar to men’s. The only exception is Finland, where 60% of women say that they trust most news most of the time, compared to 52% of male respondents doing the same.

Women are more likely than men to express high levels of interest in news about health and education.

The report is found at Women and news: an overview of audience behaviour in 11 countries | Reuters Institute for the Study of Journalism (

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