The Week That Was: IT and Media news week 6
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With Microsoft and Alphabet now racing to introduce generative artificial intelligence in search on Google and Bing, there are several warnings that too early use of this technology in search could be moving too fast and break things – like accuracy and trust.
Toxic social media accounts attract users, generate traffic and can thereby be very profitable. US-based non-profit Center for Countering Digital Hate says research shows Twitter stands to make up to $19 million a year from ads on just ten toxic reinstated accounts.
Video accounts for more than half of all social network advertising revenue, marketing and research firm Insider Intelligence says. It is an upgrade from the company’s earlier forecast when video was not expected to reach 50% until after 2024. With advertisers preserving more of their social video budgets during the downturn, this trend was accelerated, the company says.
Parents underestimate the risks that kids face online! The biggest gaps is for hate speech, closely followed by threats of violence, exposure to suicide and self-harm content, and cyberbullying and abuse, according to Microsoft’s Global Online Safety Survey 2023.
Children’s time spent on social media use continues to increase with kids spending 12% more time on their social feeds than they did in 2021, according to parental control software maker Qustodio. TikTok is the social media favourite also this year and YouTube is the number one for video.
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