Monetizing a disastrous reputation on a blockchain
The “Disaster Girl”, who actually never created any disaster, has now monetized her disastrous reputation by selling her disaster image, that has become a meme favourite, as a NFT (non-fungible token). The buyer paid 180 in cryptocurrency Ether which when sold translated to USD 430 000 and is a bit more now with the growing interest in cryptocurrencies.
The girl, Zoe Roth, 21, got her reputation when she was 4 and her father took a picture of her flashing a sinister smile while looking at a house in flames. The picture went viral an became a meme favourite.
The image has been re-shared millions of times but it’s not until now that the family has found a way to monetize Zoe’s fame.
“Being able to sell it just shows us that we do have some sort of control, some sort of agency in the whole process,” Roth told the Raleigh News and Observer.
NFT (non-fungible token) is a way to register a digital asset on a blockchain of computers as is done with cryptocurrencies. NFTs has lately become a way for artists to make money on digital art like artist Beeple who got USD 69 million on an auction for his “Everyday: The first 5 000 days”. Twitter’s CEO, Jack Dorsey, recently sold his first tweet as an NFT for USD 2.9 million.
Moonshot News is an independent European news website for all IT, Media and Advertising professionals, powered by women and with a focus on driving the narrative for diversity, inclusion and gender equality in the industry.
Our mission is to provide top and unbiased information for all professionals and to make sure that women get their fair share of voice in the news and in the spotlight!
We produce original content, news articles, a curated calendar of industry events and a database of women IT, Media and Advertising associations.
