Introduced by Jeremy Burge of Emojipedia in 2014, the electronic world is celebrating today the World Emoji Day.
Emoji or Emojis are pictograms, logograms, ideograms and smileys used in electronic messages and web pages. The emoji’s primary function is to fill in emotional cues otherwise missing from typed conversation.
And it definitely looks like the celebrations are catching on:
- Over 100 tweets per minute are typically sent using the #WorldEmojiDay hashtag during the event – with it rising to over 175 tweets per minute at peak times.
- The #WorldEmojiDay hashtag generates over 4 billion Twitter impressions each year.
- In 2020, the #WorldEmojiDay hashtag became the number 1 worldwide trend on Twitter.
- For 2019, over 190,000 Twitter accounts joined in, sending over 300,000 related tweets.
- In 2018, over 150,000 Twitter accounts took part by using the #WorldEmojiDay hashtag.
Facebook launching Soundmojis
For this day, Facebook launched an entire Soundmoji library, with new sound effects and famous sound bites. Each sound is represented by an emoji, keeping the visual emojis but bringing sound into the mix.
Soundmojis let you send short sound clips in a Messenger chat. From clapping hands, crickets, drumroll and evil laughter, to audio clips from artists like Rebecca Black and TV shows and movies like Universal Pictures’ F9, NBC and Universal Television’s Brooklyn Nine-Nine, and Netflix and Shondaland’s Bridgerton. “Ah, the drama of it all.”
? Emoji Statistics
- ? Over 900M emojis are sent every day without text on Facebook Messenger
- ? Over 2.4 billion messages with emojis are sent on Messenger every day
- ? More than 700M emojis are used in Facebook posts every day
- ? The biggest day for emoji usage on Messenger is New Year’s Eve
- ? The most used emoji on Twitter is ? Face With Tears of Joy
- ? 86% of emoji users on Twitter are 24 or younger
- ?? 57% of emoji users on Twitter are Women, but the data is from 2015.
- ? By mid-2015, half of all comments on Instagram included an emoji
- Quintly also looked at the use of emojis in posts, and whether they can help brands drive engagement. Quintly’s researchers found that the majority of brand profiles are currently not using emojis in their Insta post captions. But they probably should be – according to the data, “the higher the number of emojis used, the higher the amount of interactions.” Emojis may feel unnatural for your brand posts, they may not feel authentic or professional enough. But the numbers here would suggest that they are worth trying, at least in some capacity, with posts with no emojis seeing the lowest average interaction rate.
- Top 10 emojis sent on iOS are:
- Top 10 emojis sent on iOS are:
? Emoji Facts
- For 2020, 117 new emojis were introduced, including a toothbrush, bubble tea, Transgender flag and black cat.
- In 2019 over 200 new emojis were introduced — this figure includes variations (for things like skin tone and gender). These emojis arrived on all major platforms in the second half of 2019.
- New emojis introduced in 2019 included a sloth, flamingo, yawning face and butter.
- 157 new emojis were approved in 2018, which brought the then total number of emojis to 2,823.
- In 2018, this Game of Thrones tweet proved to be the most popular of the day.
- In 2019, this tweet about the South Korean boy band BTS proved popular with fans.
- ? The ‘Face with Tears of Joy’ emoji remains a favorite on Twitter. In fact it’s the most popular emoji on the platform with over 2,000,000,000 (two billion) uses according to Emojitracker.
- ? The most popular emojis across Facebook include favorites like ‘Face With Tears of Joy’ and ‘Smiling Face with Heart Eyes’, but also the ‘Birthday Cake’ emoji — for all those birthday greetings Facebook reminds you about.
- ? Only 7% of people use the peach emoji as a fruit; the rest mostly use it as a butt or for other non-fruit uses.
The 2020 World Emoji Awards crowned the:
- Most Popular New Emoji: ? White Heart
- Most Anticipated Emoji: ?Smiling Face with Tear
- Most 2020 Emoji: ✊? Raised Fist