Gaming key for growth in entertainment and media
Global entertainment and media revenues will grow every year through 2027 – creating a USD 2.8 trillion industry but the
Promises to increase diversity in ads are falling short
Pledges to increase diversity in commercials and ads are falling short, according to a summary by market research Insider Intelligence.
Newspaper publishers expect AI to have big impact on business
Business sentiment in the newspaper industry has taken a downturn. More than half (55.4%) of respondents in a survey by
50% of digital publishers reporting positive revenue growth
Total digital publishing revenue was up 2.7% in Q3 2022 compared to the same period last year and reached GBP
Twitter global user base predicted to fall next year and 2024
Twitter’s global monthly user base will shrink 3.9% next year and 5.1% in 2024, market research firm Insider Intelligence says
Retail media 4th largest advertising medium
Retail media is now the fourth-largest advertising medium with ad spend forecast to reach USD 121.9 billion globally in 2023,
Streaming services predicted to add advertising to keep subscription fees down
Streaming services that used to be advertising free will one way or the other add ads just as Netflix introduced
Majority says ads should pay for news – only 17% willing to pay for news
A majority thinks advertising should be news organisations’ main income and only 17% say they can consider paying for news
European marketers expected to increase ads in advanced TV next year
Marketers are cautious but increasingly enthusiastic about investing in Advanced TV next year, according to a survey of 500 marketers
Growth of European digital ads strongest in 13 years
European digital advertising’s grew 30.5% in 2021 which is the strongest since 2008. All 28 markets covered in a study