The game industry is bouncing back
77% of game developers are optimistic and think that the gaming industry will grow significantly this year driven by funding
Gaming time is declining worldwide
Gaming is a globally established online entertainment with 80% of consumers playing video games and 85% engaging with games in
Protect women gamers better trend report recommends
Generative AI can drive more change of media and entertainment. 22% feel that generative AI could even write TV shows
After a decline worldwide market for sophisticated headsets will recover in 2024
Worldwide market for sophisticated augmented reality and virtual reality (AR/VR) headsets is competitive with giants like Apple and Meta investing
Popularity of women’s sports stressed in tech and media forecast
Women’s elite sports, like football, are attracting growing TV audiences. In 2024, women’s sports are expected to break the billion-dollar
Microsoft buying Activision forecasted to mean huge changes in top gaming
The global games market will generate $184.0 billion in 2023, growing +0.6% year on year. The market will grow to
The gaming industry needs more women developers
Only about 30% of game-developers globally are women but close to 50% of gamers are women, Gena Davis Institute of
Global gaming revenue reaching $187.7 billion
PC and console gaming is booming. The number of players worldwide will reach 3.38 billion in 2023, growing by +6.3%
Why gaming is important in marketing
79% of the total online population engages with video games. Nearly 50% of gamers play on more than one platform.
Gaming key for growth in entertainment and media
Global entertainment and media revenues will grow every year through 2027 – creating a USD 2.8 trillion industry but the