To reach young news readers learn the difference between “the news” and “news”
News media that want to engage with young news consumers must hire them to have them in the newsroom. And
European news media in GNI Subscription Academy
The importance of subscription revenue for news media has been stressed by the increasing competition for the advertising money as
INMA virtual conference on news media transformation
Guiding news media’s next-stage transformation is the focus of INMA’s first-ever Product and Data For Media Summit October 5-19. International
Diversifying news media business models
B2B subscriptions represent the latest foray by news media companies as they diversify their reader revenue business models. “B2B has
Media business models for post-covid
“Pricing is the fastest and most effective way for media businesses to increase profits,” said INMA Researcher Greg Piechota when
The importance of trust
“The global pandemic has awakened more people to the value of accurate news and their own role in choosing it.
INMA appointing new board members
The International News Media Association´s (INMA) European division announced new appointments to its Board of Directors. The Board has appointed