European digital video provider expanding into Nordics
The Swedish-based Nordic video solutions provider PlayAd Media Group has been acquired by Berlin-headquartered ShowHeroes Group, a European provider of digital video solutions for publishers and advertisers. It is ShowHeroes Group’s second M&A deal in 2021.
The company has earlier signed deals in Holland (Streamads), Italy (Viralize) and the UK (Union Media).
The company says the PlayAd acquisition increases ShowHeroes Group’s total monthly video impressions from 2.5 billion to 2.8 billion, with monthly unique users in Europe growing from 192 million to almost 220 million.
All services offered to publishers and advertisers will be integrated into the ShowHeroes Group’s global brand “ShowHeroes” in 2022. All PlayAd solutions and the brand itself will continue to be offered and integrated into ShowHeroes Group’s brands and offerings.
“Teaming up with ShowHeroes Group and conjointly leveraging all the synergies we see, is definitely the right move for us. We couldn’t have asked for a better partner to continue challenging the status quo of the big tech companies and empower local journalism in the Nordics and across the globe together”, said Lars Blomberg, Chairman and CEO, PlayAd Media Group.
ShowHeroes Group was founded in 2016, has more than 200 employees and offices in Berlin, Milan, Riga, London, Amsterdam, Paris and Moscow.
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