The importance of diversity, equality and inclusion in the advertising business is stressed by the World Federation of Advertisers and by PubMatic´s chief revenue officer EMEA who in a new blog post is stressing that diversity and inclusion should be a cross-industry effort. The world federation has published a Global Diversity and Inclusion Charter identifying […]
Artificial Intelligence will within a decade transform digital advertising but privacy concerns may impede progress. Four emerging technologies – AI for marketing, emotion AI, influence engineering, and generative AI – will have transformational impact on digital ads, according report marketing and research company Gartner. The streaming entertainment business boomed during the pandemic but streaming giants […]
Artificial intelligence is a useful tool for marketing. Within a decade AI will transform digital advertising but privacy concerns may impede progress. Four emerging technologies – AI for marketing, emotion AI, influence engineering, and generative AI – will have transformational impact on digital ads, according report Hype Cycle for Digital Advertising by marketing and research […]
There were ups and downs for big tech in the week with several of them reporting quarterly results. After some disappointments, the stock exchange week got more positive when both Apple and Amazon showed better results than expected. Tech companies have had a turbulent year with Nasdaq 100 index down approximately 25% since the start […]
”If the world wants to help media in Afghanistan, they should help the local media there. That means empowering and enabling local journalists to tell their stories and the stories of daily life in Afghanistan under the Taliban”, says Samiullah Mahdi, editor-in-chief of Amu TV, a digital news platform he co-founded that brings together journalists from […]
In this exclusive interview to Dimitra Letsa, Katya Degrieck, leading Partnerships for Google in Northern Europe, talks about her extensive experience in board mandates and the best ways of secure one; about how to live many different lives in only one and how to build self-resilience and self-confidence without arrogance.
The digitization of media has been a market with many threats for artists, musicians and other creators. Uncontrolled digital copying online of what they have created has meant that unscrupulous people have made money on the pieces of art while the artists got nothing. The recent development of the NFT market (short for non-fungible token) […]
