96% of major brands using AI in marketing
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Global ad spend will grow 11.9% this year to $1.34trn despite consumer caution. Social media is expected to record the strongest growth up 21.3% to $394.6bn, VOD 15.1%, retail media
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Films written by women most profitable
Films written by women are more profitable than films produced by men. The ones with a manuscript written by women deliver 25% higher median ROI (return on investment) and 34%
More women needed in cybersecurity
Women remain significantly underrepresented in cybersecurity. Only 24% of the global cybersecurity workforce are women and 16% of cybersecurity teams have no women at all, according to a study by
Only 22% of AI professionals globally are women
While much of the public debate around AI focuses on potential threats to humanity in the future, urgent consequences are already unfolding today for women and girls, which is reinforcing
Women remain underrepresented throughout AI value chain
Global gender parity will take another 120 years, according to the World Economic Forum’s report on the global gender gap. Women remain underrepresented throughout the AI value chain – from
Scientists against EU-wide social media restrictions
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A number of researchers do not agree with the EU Commission about the need for EU-wide restriction of kids’ access to social media. The Commission’s president Ursula von der Leyen
Increased funding for female tech startups
A new wave of venture capital funds bets on female founders. Funding for female founders is increasingly leaning into deep-tech areas, such as semiconductors, robotics and quantum, financial data firm
One-third of webpages written by AI
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More than one-third of webpages published the last four years were written or edited by artificial intelligence, according to a study of websites published since Open AI in November 2022
Only one third of speaking roles in top films are women
Only 30.4% of all speaking roles were girls and women in action/adventure films, 28.6% in animation and 38.7% in comedies, according to a new study of 1,900 of the top-performing
Researchers question if education tech is good for kids
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Educational technology can improve learning when used well but existing research has focused overwhelmingly on academic attainment while paying far less attention to children’s wellbeing, motivation, confidence and broader development,