Players want more women in the video games
The majority of gamers want to see more diversity in video game characters, a new survey shows. Close to 50% of gamers worldwide are women but only about 30% of
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Worldwide media ad spend to reach $ 1 trillion this year
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Worldwide total media ad spending will cross the $1 trillion threshold in 2025, according to a forecast by marketing consultancy eMarketer. The company is referring to accelerating growth in 2023
Fewer trust government and big tech to stop false online information
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Online disinformation is a global issue. Should governments or big tech companies be responsible for fighting online false information? A new survey shows that public support for the US government
Connected TV advertising to grow 15.8% in 2025
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The average time spent per day with connected TV (CTV) will grow 6.9% this year, while time spent with desktops and laptops will fall by 3.8%. In 2025, advertising spend
Advertisers increasingly avoiding hard news stories
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Advertisers are increasingly avoiding news content. Today’s abundance of hard news stories – from trade wars to armed conflicts – draw audiences but not ad dollars to content publishers and
The risk for AI creating “efficient inefficiency”
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If AI is used to carry out “bullshit tasks”, it will lead at most to “efficient inefficiency”. There’s much hype about the efficiency of artificial intelligence. But technology adoption is
How to meet AI’s hunger for electricity
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The potential of artificial intelligence has made big tech companies spend huge amounts on developing AI-based services. One critical issue is energy costs for the data centres to be followed
Advertising growing share of revenue for television
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Subscriptions drive most revenues for traditional TV and streaming services but advertising is gaining share. Although subscriptions will account for about two-thirds of total revenues for US streaming services in
Women less optimistic about benefits with AI
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Opinions on benefits and risks with AI vary among the public and AI experts with men being more optimistic than women. The public and experts are far apart in their
A forecast of global AI impact
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Trust in the potential of AI continues to be strong despite that investors are getting impatient asking for proof of AI’s profitability. Investments in AI solutions and services will have