A super ad for Super Bowl
Super Bowl in not just a gigantic sport event – is also one of the most observed advertising platforms. Many companies spend a fortune and lots of time on designing ads for the event. This year the ad winner was social media Reddit that only had a five-second spot!
The Reddit ad started like a standard car commercial. Then the signal seemed to fry, and Reddit’s orange-and-white alien-head logo took over the screen, followed by a lengthy printed statement that was impossible to read.
“Wow, this actually worked,” read the message’s final headline and that was the end of Reddit´s first Super Bowl commercial.
Only five seconds but Reddit said the company had spent a year´s ad budget on these seconds.
An annual ranking from Northwestern University’s business school, reported shortly after the game that Reddit’s commercial was among the most effective commercials of the broadcast. The rating includes the execution of the commercial, the quality of the attention it generates, its memorability and other factors.
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