GroupM merges MediaCom with Essence

GroupM merges MediaCom with Essence

GroupM, WPP’s media investment group, today announced the merger of Essence with MediaCom and Mindshare with Neo and create a new 9,000-strong cross-channel performance platform built on AI technology.

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The moves build on the April 2021 launch of Choreograph, WPP’s global data and technology company. The new unit will launch with 10,000 employees across 125 offices in 2023, as follows:

  • Essence and MediaCom will merge to form EssenceMediacom, a new agency offering fusing the digital and data-driven DNA of Essence with MediaCom’s scaled multichannel audience planning and strategic media expertise.
  • Industry leading talent and solutions from Finecast, Xaxis, and GroupM Services – GroupM’s global community of activation experts – will be brought together to form GroupM Nexus, the world’s leading media performance organization.
  • Mindshare will complete the integration with global performance agency Neo, providing clients with a broader range of transformative media services.

Nick Lawson (Global CEO of MediaCom) will lead newly formed EssenceMediacom as Global CEO. Kyoko Matsushita, after eight years at Essence, is promoted to a new role as WPP’s CEO in Japan as the company continues to invest in expanding, high-growth markets. Nicolas Bidon (Global CEO of Xaxis) will oversee GroupM Nexus as Global CEO.

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