GroupM merges MediaCom with Essence

GroupM merges MediaCom with Essence

GroupM, WPP’s media investment group, today announced the merger of Essence with MediaCom and Mindshare with Neo and create a new 9,000-strong cross-channel performance platform built on AI technology.

Read Also:  WPP revenues bounce back to pre-Covid levels

The moves build on the April 2021 launch of Choreograph, WPP’s global data and technology company. The new unit will launch with 10,000 employees across 125 offices in 2023, as follows:

  • Essence and MediaCom will merge to form EssenceMediacom, a new agency offering fusing the digital and data-driven DNA of Essence with MediaCom’s scaled multichannel audience planning and strategic media expertise.
  • Industry leading talent and solutions from Finecast, Xaxis, and GroupM Services – GroupM’s global community of activation experts – will be brought together to form GroupM Nexus, the world’s leading media performance organization.
  • Mindshare will complete the integration with global performance agency Neo, providing clients with a broader range of transformative media services.

Nick Lawson (Global CEO of MediaCom) will lead newly formed EssenceMediacom as Global CEO. Kyoko Matsushita, after eight years at Essence, is promoted to a new role as WPP’s CEO in Japan as the company continues to invest in expanding, high-growth markets. Nicolas Bidon (Global CEO of Xaxis) will oversee GroupM Nexus as Global CEO.

Moonshot News is an independent European news website for all IT, Media and Advertising professionals, powered by women and with a focus on driving the narrative for diversity, inclusion and gender equality in the industry.

Our mission is to provide top and unbiased information for all professionals and to make sure that women get their fair share of voice in the news and in the spotlight!

We produce original content, news articles, a curated calendar of industry events and a database of women IT, Media and Advertising associations.

Moonshot.news

Moonshot.news

[email protected]

Follow
Notify of
guest
0 Comments
Inline Feedbacks
View all comments

    Do you want an experienced opinion on a job issue?

    Moonshot Manager is here to answer!

      Moonshot community sharing thoughts and ideas, in a anonymous, safe environment.