Media organisations defending targeted ads
More than 50 media and advertising organisations in an open letter argue to protect targeted advertising saying they oppose “the ban on targeted advertising that has been put forward by some political groups.”
”More broadly, we call on the EU legislator to recognise the value of the EU’s existing legal framework for privacy and data protection and to avoid the inclusion of provisions in the Digital Services Act (DSA) that would undermine it.”
The signatories say that cannot endorse a European law ”that aspires to constrain online business models through bans and prohibitions of practices that are already comprehensively regulated by existing privacy and data protection laws.”
”If reflected in the final text, such disproportionate, unjustified restrictions would heavily undermine the sustainability of European media and the open internet as well as perpetuate legal uncertainty, including by creating unprecedented complexity in compliance and enforcement.”
The signatories argue that with a democratic perspective a ban on targeted advertising would be negative as it could mean more news behind paywalls.
Among the signatories are publishers like DPGMedia NL, IPG Media Brands PT, Mediahuis Ireland, Ringier Axel Springer SK, The Irish Times, as well as regional and international organisations Advertising Information Group, Developers Alliance, Ecommerce Europe, European Association of Communication Agencies, European Enterprise Alliance, IAB Europe and International Chamber of Commerce’s Commission on Marketing & Advertising.
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