Outbrain buying video technology platform

Outbrain buying video technology platform

Read recommendation company Outbrain is buying video intelligence company vi, a Swiss-based contextual video technology platform for digital and connected TV. Outbrain said it is acquiring vi for an aggregate purchase price of approximately USD 55 million, funded by USD 46.75 million of balance sheet cash and 412,500 Outbrain shares.

“vi fits perfectly into Outbrain’s core strategy of providing media owners with technology to enhance user engagement and monetization through relevant content and ads,” said David Kostman, Co-CEO of Outbrain. “The combination with vi will allow us to deepen our partnership with media owners, providing mid- and top-of-article video solutions.

Outbrain said vi’s contextual and machine learning technology enables media owners to enhance user engagement and monetization by adding relevant video content to articles.

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“It also provides advertisers with high-impact, highly viewable, brand-safe video ad inventory that drives awareness and user engagement. Working with more than 1100 media owners around the world, ranging from IDG to Der Spiegel and Funke, vi’s solution is cookieless by design. In addition, vi recently entered the CTV space partnering with several premium providers including Samsung TV+ with a unique contextual offering. In 2021, vi was awarded Best Video Platform by Digiday.”

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