Xandr partnering with Baidu’s MediaGo
Xandr entered into a strategic partnership with Baidu’s Global AI-integrated marketing platform MediaGo, the companies announced in a press-release.
Through this integration, MediaGo’s global advertisers, marketers and brands now have access to the display and native ad inventory from Xandr’s marketplace. Initially available via Xandr’s Monetize SSP publishers in the U.S., the relationship will expand in the coming months to include premium publisher inventory across Europe, Asia-Pacific, Latin America, Australia and New Zealand, while video formats are expected in the roadmap.
MediaGo is a global AI-integrated marketing platform under the Baidu Global brand and is available in East Asia, Southeast Asia, the Middle East, Europe and North America, MediaGo provides cross-media integrated marketing solutions, including programmatic advertising, advertising reselling and AI-backed recommendations to more than 10,000 companies.
Xandr, until recently a business unit within AT&T, was recently bought by Microsoft Advertising, with the acquisition pending regulatory approvals.
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