The social media women use
Facebook is celebrating its 20th birthday. Women are the by far biggest user group. Over the last two decades, the site has contributed to the way people connect online. Its reach has grown to 3 billion monthly users worldwide. 76% of women in the US use the platform, compared with 59% of men.
Since 2016, around seven-in-ten US adults say they ever use Facebook. With the exception of YouTube – used by 83% of adults – no other social media platform comes close to Facebook in usage, statistics from Pew Research Centre shows.
- 76% of women use Facebook, compared with 59% of men.
- Among Facebook users, 43% say they regularly get news from the site, down from 54% who said this in 2020.
- 62% of those who regularly get news from the site are women, compared with 37% who are men.
- Among teens, 36% of girls say they ever use Facebook compared to 29% for boys.
Some statistics showing how women in the US use other social media platforms. Also these number from Pew Research studies:
Women are more likely than their male counterparts to say they use the platform.
TikTok
Women use the platform at higher rates than men (40% vs. 25%).
Women are far more likely to use Pinterest than men (50% vs. 19%).
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