“Action” movies high in demand but “Feel good” in decline
Movie studios increasingly release big films on subscription video on demand (SVOD) platforms at the same time as they are available at the theatres as the studios have changed strategies during the pandemic with people staying at home and theatres being closed. In 2021, there was increasing demand for Action & Adventure and Thriller movies and a decline in demand for feel-good and family-friendly films, streaming entertainment guide Reelgood says in a Q4 report summarizing the 2021.
“Streaming services increased their investments in Documentary, Family, and Animation movies by the end of 2021 as the pandemic was still peaking, although this hasn’t translated into increased consumption of these titles.”
The report shows that in the US, Prime Video leads the ranking of the most extensive Action & Adventure catalogs. HBO Max leads with the most streaming activity, with a gain of 9 share points.
“Prime Video and Netflix continue leading the SVOD ranking with the largest catalogs and most-streamed Thriller movies.
Top 10
Top 10 US SVOD services based on total hours of content including movies and TV shows:
Prime Video
Netflix
EPIXNow
HBO Max
The Criterion Channel
Fandor
HBO Now
FuboTV
Crunchyroll
CBS All Access
Moonshot News is an independent European news website for all IT, Media and Advertising professionals, powered by women and with a focus on driving the narrative for diversity, inclusion and gender equality in the industry.
Our mission is to provide top and unbiased information for all professionals and to make sure that women get their fair share of voice in the news and in the spotlight!
We produce original content, news articles, a curated calendar of industry events and a database of women IT, Media and Advertising associations.
