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Video streaming continues to grow

Consumers pay to stream movies but news should be for free

Streaming video services boomed when the pandemic forced people to spend more time at home but a new survey shows that one third estimate that they will spend even more time in 2022 watching streaming video via subscriptions or services that are for free. Consumers are most willing to pay for movies and TV-shows while 64% want live news for free, according to a global survey made by tech marketing company Criteo.

Of those estimating that they will watch even more next year, 42% said video game live streaming, 39% on-demand videos on publisher sites or blogs, 36% paid video streaming services and 34% videos on social media.

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51 % say subscription cost and quality of content are the most important factors when choosing to get a subscription. 43% say ability to cancel anytime is important.

Two-thirds of respondents say they spend more than 5 hours per week on streaming paid video, while more than half spend over 5 hours watching free streaming content.

  • 64% said they want live news for free while 12% said they pay for it.
  • 57% said they enjoy video on social media apps for free with 13% ready to pay for it.
  • Half of respondents like live awards shows for free while 14% pay for it.
  • 44% like live sports for free while 22% pay for it.
  • 35% pay for TV series and
  • 42% pay for movies.

Smart TV is the most popular device for video streaming. 74% of Generation Z (born mid 1990s or later and the first generation to grow up with internet access and portable digital tools)use smartphone to watch streaming video with falling percentage for all other age groups. 71% use a smart TV while 56% watch streaming video on a laptop or PC.

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The survey says that globally Netflix is the most popular streaming service with 64% in the survey saying they watch it, followed by YouTube 57%, Prime Video (Amazon) 38%, and Disney+ 26%.

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