NFTs in Journalism: Associated Press to launch photo marketplace

NFTs in Journalism: Associated Press to launch photo marketplace

One of the world’s biggest news agencies, Associated Press, announced that they are going to launch an NFT (non-fungible token) marketplace to sell their award-winning photos.

Associated Press, that is actually a non-profit global news organisation, will offer for buy an initial collection of contemporary and historic photos by their own photojournalists; NFTs will range from space, climate, war and other images to spotlights on the work of specific AP photographers. Each NFT will include a rich set of original metadata offering collectors awareness of the time, date, location, equipment and technical settings used for the shot.

Read Also:  Historical photos auctioned - a new news agency business!

The initial collection will be released over a period of weeks beginning Jan. 31., with NFTs of various price points, while the news agency clarifies that all proceeds go back into funding factual, unbiased AP journalism.

The NFT marketplace is going to be built by blockchain provider Xoom and will also support secondary market transactions and purchases using credit card payments as well as crypto wallets. Organisers have even created a waiting list working on building the momentum.

Following the recent NFT boom, news organisations are working on exploiting the opportunity, as an NFT can be a photograph, a video, or even a news article or editorial, with photos being of course the easiest monetisable asset.

Moonshot News is an independent European news website for all IT, Media and Advertising professionals, powered by women and with a focus on driving the narrative for diversity, inclusion and gender equality in the industry.

Our mission is to provide top and unbiased information for all professionals and to make sure that women get their fair share of voice in the news and in the spotlight!

We produce original content, news articles, a curated calendar of industry events and a database of women IT, Media and Advertising associations.

[email protected]

Notify of
Inline Feedbacks
View all comments

    Do you want an experienced opinion on a job issue?

    Moonshot Manager is here to answer!

      Moonshot community sharing thoughts and ideas, in a anonymous, safe environment.