Skip links
publishing strategy

Publishers’ most important strategy to move forward

Accelerating the digital transformation is publishers’ most important strategy to move forward with 44% of respondents stressing this in a survey by WAN-IFRA for the annual World Press Trends report. News executives don’t consider the short-term impact of the pandemic as the biggest risk to their organisation’s future success.

Instead, greatest threats are the ongoing decline of news publishers’ share of the advertising market, (30.6%) and inability to diversity revenues (21%).

43% said revenues declined by more than 20% “in the last 12 months”. Another 7% said theirs declined by more than 10%. On average, overall revenue was down by 11%. However, 17% reported an increase in revenues last year with 11% saying revenues were up more than 20%.

Digital circulation revenue has been a positive development for many news organisations as publishers report a 26.9% YoY increase in 2020.

“While that figure is impressive, it’s worth noting that globally the industry is still predominantly dependent on advertising and print revenue: Digital circulation revenue makes up just 6.1% of publishers’ overall revenue (core revenue streams)”, the report says.

65% of publishers believe their business will fully recover from the pandemic; 35% don’t.

Nearly 60% of publishers say their staff will either work from home or have the option to work from home going forward. 5% expect to move everyone back to the office and 16% believe they’ll use less real estate going forward.


Moonshot News is an independent European news website for all IT, Media and Advertising professionals, powered by women and with a focus on driving the narrative for diversity, inclusion and gender equality in the industry.

Our mission is to provide top and unbiased information for all professionals and to make sure that women get their fair share of voice in the news and in the spotlight!

We produce original content, news articles, a curated calendar of industry events and a database of women IT, Media and Advertising associations.

    Do you want an experienced opinion on a job issue?
    Moonshot Manager is here to answer!

      Moonshot community sharing thoughts and ideas, in a anonymous, safe environment.