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Spotify Q1 report

Spotify challenging Apple

The competition for the leader position on the podcast market has taken another step. Spotify announced its own paid subscription platform where podcasters can charge extra for exclusive content.

The announcement comes days after Apple launched a similar podcast service and Spotify and Facebook announced a partnership to play music and podcasts directly from the social network’s iOS and Android apps so Spotify’s paid subscribers can access full playback without advertisements without leaving the Facebook app.

A difference between the Apple platform and the Spotify version is that Spotify says it will not charge developers for the first two years except for transaction fess. When Spotify later will introduce revenue sharing it plans to demand five per cent of the revenue.

Spotify has over the last years increased its podcast capacity buying podcast networks Gimlet and Anchor, and podcast ad company Megaphone. The now announced program will be via Anchor, the podcast production platform it bought 2019.

A podcaster will be able to mark episodes as subscriber-only and publish them on Spotify and other podcast listening platforms, the company said in a statement.

“With 345 million monthly listeners on Spotify, there’s a massive opportunity for all of these creators to monetize their work—and we believe there needs to be a variety of options for them to choose from to do so”, Spotify said in a press release.

The platform is first introduced in the US with more market added in the near future.

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