The European Commission and consumer authorities have started “a formal dialogue” with Chinese-owned app TikTok about its commercial practices and policy. The initiative comes after European consumer organisations said the company violates EU consumer rights. The Commission has given TikTok one month to come up with answers.
“Areas of specific concern include hidden marketing, aggressive advertising techniques targeted at children and certain contractual terms in TikTok’s policies that could be considered misleading and confusing”, the commission said in a press release.
“The current pandemic has further accelerated digitalisation. This has brought new opportunities but it has also created new risks, in particular for vulnerable consumers, said Commissioner for Justice, Didier Reynders.
“In the European Union, it is prohibited to target children and minors with disguised advertising such as banners in videos. The dialogue we are launching today should support TikTok in complying with EU rules to protect consumers.”