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Digital transformation of the news industry

Using AI to make the news understandable

News media struggle to make  young people read the news. A new survey indicates that making the news understandable is a major challenge. Younger users often use AI to navigate the news: 48% of 18–24s use AI to make a story easier to understand compared to 27% of 55+ (a 21 percentage point gap), a survey by Reuters Institute shows. The survey comprises six countries (Argentina, Denmark, France, Japan, the UK, and the US).

But using AI to get news is – at least still – quite rare, two surveys show. The public’s use of generative AI has increased substantially in the last year. The proportion who say they have ever used a standalone generative AI system is up from 40% to 61%, and weekly usage nearly doubled from 18% to 34%, according to the RI survey.

Getting news via a generative AI system has doubled but remains a minority activity. Weekly use rose from 3% to 6%, driven mainly by users in Japan and Argentina, the RI survey shows. 

A US survey by Pew Research Center says that about one-in-ten adults get news often (2%) or sometimes (7%) from AI chatbots like ChatGPT or Gemini. An additional 16% do so rarely. Most Americans (75%) say they never get news this way.

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Fewer than 1% of Americans say they prefer to get news from chatbots rather than from other sources of news.

The RI survey says that getting news via a generative AI system is strongest in Argentina and the USA and among 18–24s (8%) compared to 55+ (5%), and higher for degree-holders. 

“Among AI-for-news users, ‘latest news’ (54%) and help with summarising, evaluating, or rewriting are most common. Younger users lean more towards using AI to help them navigate the news: 48% of 18–24s used AI to make a story easier to understand compared to 27% of 55+ (a 21 percentage point gap)”, RI says.

According to Pew Research, adult Americans under 50 are slightly more likely than older Americans to get news at least sometimes from AI chatbots (12% vs. 6%). However, there are much larger age differences when it comes to overall chatbot use.

Americans who get news from AI chatbots have mixed experiences with the news they get there – particularly when it comes to perceptions of its quality.

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“A third of those who use chatbots for news say they generally find it difficult to determine what is true and what is not. About a quarter (24%) say they find it easy to do so. But the largest share (42%) isn’t sure.”

“Meanwhile, about half of adults who get news from AI chatbots say they at least sometimes come across news there that they think is inaccurate. That includes 16% who say they see this extremely often or often. Another 22% say they rarely or never see inaccurate news on chatbots, while 29% aren’t sure.”

“While younger adults are more likely than older adults to use chatbots in general, they are also more likely to say they see inaccurate news there:”

Among Americans who get news from AI chatbots, 59% of adults ages 18 to 29 and 51% of those 30 to 49 say they at least sometimes see news on chatbots they think is inaccurate. By contrast, 43% of those 50 to 64 and 36% of those 65 and older say the same.

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