More joining the fight for TV ad dollars
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Television media is changing as audiences shift from linear TV to connected TV. At $143.9bn, linear TV represents just 12.4% of global ad spend this year, down from 41.3% in
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More than 61% of online population are playing games
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Total global gaming revenue is expected to reach $188.8 billion in 2025, up 3.4% year-on-year (YoY), according to a forecast by gaming data firm Newzoo. “2025 will see moderate but
Men dominating kids’ programs on TV – And it’s getting worse
Popular kids’ programs on TV continue to be dominated by men. And it’s getting worse, a new study shows. In 2024 popular programming, male characters outnumber female characters by 22.6
Women underrepresented in news media
Women make up half of the global population but only 26% of those who are seen or heard in the news are women. This has barely changed in the last
A quarter of Europe’s private TV channels are US-owned
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European audiovisual services continue to grow. 25% of all private TV channels (excluding local TV) are US-owned and 9% of all on-demand services in Europe belong to a US company,
Dramatic increase of media rights for women’s sports
Interest in women’s sports is booming! While women’s sports today represent less than 2% of the sports market in the United States, the sector is projected to grow 250% to
Agentic AI dominating budget expansion
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The focus on AI will likely divert funding in other tech areas. Spending on IT, such as servers and storage, which are not related to AI, will be driven by
Consumers define what is news and what is a journalist
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What is news and what is a journalist? Surveys show that audiences feel overwhelmed by news content, especially online, while publishers worry that surveys show people avoid reading the news
The way to growth in gaming
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Growth in mature gaming markets isn’t about more players – it’s about deeper monetization. With modest payer growth in North America and Europe, studios must shift focus from acquiring new
Consumers prefer companies with DEI policy
As businesses give in to the political backlash against diversity, they may be overlooking consumers. New research shows that nearly 70 per cent of consumers prefer companies that actively support