Advertising forecast upgraded
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Nine in ten dollars of ad market growth this year are going to online-only platforms. Growth forecasts for advertising spend have been upgraded this year (+1.2pp to +7.4%) to $1.17trn
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Only 27% in European film industry are women
Just 27% of professionals in European film production are women. And gender balance is improving slowly. When comparing the periods 2015–2019 and 2020– 2024, the share of female professionals increased
AI spending booming but who’s using it
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Worldwide spending on AI will reach close to $1.5 trillion in 2025 and $2 trillion next year, led in large part by AI being integrated into products such as smartphones
More concern than excitement about AI use
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Artificial intelligence is estimated to offer huge possibilities and the biggest US companies have spent $155 billion on AI development. But a new survey shows that Americans are much more
Vast majority of European ad companies use AI tools
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85% of European advertising companies use AI tools for marketing, most commonly for targeting (64%) and content generation (61%). Around three-quarters also plan to maintain or increase their investment in
More joining the fight for TV ad dollars
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Television media is changing as audiences shift from linear TV to connected TV. At $143.9bn, linear TV represents just 12.4% of global ad spend this year, down from 41.3% in
More than 61% of online population are playing games
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Total global gaming revenue is expected to reach $188.8 billion in 2025, up 3.4% year-on-year (YoY), according to a forecast by gaming data firm Newzoo. “2025 will see moderate but
Men dominating kids’ programs on TV – And it’s getting worse
Popular kids’ programs on TV continue to be dominated by men. And it’s getting worse, a new study shows. In 2024 popular programming, male characters outnumber female characters by 22.6
Women underrepresented in news media
Women make up half of the global population but only 26% of those who are seen or heard in the news are women. This has barely changed in the last
A quarter of Europe’s private TV channels are US-owned
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European audiovisual services continue to grow. 25% of all private TV channels (excluding local TV) are US-owned and 9% of all on-demand services in Europe belong to a US company,