Advertisers forecast rising media inflation for next couple of years
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Media inflation for advertisers is predicted to rise over the next couple of years. If we assume that an advertiser reached 100 people in 2023, the latest numbers mean that
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Women’s GenAI use catching up and could exceed that of men
Women’s adoption gap in GenAI usage is closing quickly. By 2025, women’s usage of GenAI is projected to meet or exceed that of men. But tech companies still should improve
20% get news from social media influencers
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About one-in-five say that they regularly get news from influencers on social media. A clear majority of these influencers are men and most of them have no background with a
Rising disinformation campaigns to discredit journalists and media
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The rise of disinformation campaigns aimed at discrediting journalists and media organisations has reached alarming levels in Europe, as in other parts of the world. Through tactics such as online
EU women earn 13% less than men
“Women in the European Union still continue to earn less than men, with the average gender pay gap in the EU standing at about 13%, for the third year in
Google stopping political ads in EU
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Political online advertising is often controversial. Google has now announced that it will stop serving political advertising in the EU before EU’s new rules on political ads enter into force
Majority of Facebook and TikTok users are women
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YouTube and Facebook are the most-widely used online platforms, according to a US fact sheet by Pew Research Center. Half of adults say they use Instagram. On Facebook, the majority
40% of data centres forecasted to have power problems
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AI and generative AI consume more and more electricity and by 2027, 40% of existing AI data centres will be operationally constrained by lack of power. Data centres electricity consumption
Trump urged to respect media freedom
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President-elect Donald Trump is known to dislike the media. He has called journalists “enemy of the people” and in his victory speech he talked about the media as “the enemy
Industry and public sector need to cooperate in fighting cybercrime
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Further developed collaboration between industry and the public sector is needed to make the internet a hostile environment for cybercriminals, World Economic Forum’s Partnership against Cybercrime stresses in a new