AI and CTV growth areas for European advertising
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AI and CTV top the list of growth areas for European advertisers and agencies, with 36% citing AI as a key growth driver. As the industry prepares for a post-cookie
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Movement toward gender equality has stalled
The movement toward gender equality has actually stalled in recent decades. Women’s labour force participation has levelled off, men and women remain concentrated into different occupations, and women continue to
Diversity increasing a company’s long-term value
DEI initiatives (diversity, equity, inclusion) are of strategic importance to increase a company’s long-term market valuation and innovation. The positive link between DEI and innovation suggests that inclusive environments that
A forecasts for AI 2025
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Next year there will be a shift from AI experimentation to reinvention. This will be driven by the introduction of AI agents, renovations in data, infrastructure, and cloud to deliver
EU increasing investment in deep tech
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European deep tech research and start-ups will be supported by €1.4 billion next year via the European Innovation Council, the EU Commission has announced. The decision comes after former EU
GenAI adoption going swiftly
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Adoption of generative artificial intelligence (GenAI) is going swiftly from testing to more integrated business solutions, according to market research firm International Data Corporation (IDC). The company forecasts that European
Forecast predicts GenAI expectation will drop
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Expectations of what GenAI can achieve will drop. “The reality of what can be accomplished with current GenAI models, and the state of CIO’s data will not meet today’s lofty
Comment is king on TikTok
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Comment is king, Damian Radcliffe, Professor in Journalism at University of Oregon writes quoting a new study and describing how news media can be successful on the fast developing social
Top technology trends 2025
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Further development of artificial intelligence but also more energy-efficient computing and disinformation security are among the top ten technology trends for 2025, according to market research firm Gartner. “This year’s
Increase of companies suffering cyber threats
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Cyber threats are evolving. Threats related to data loss have impacted 28% of organisations in 2024, up by 14% vs last year. 57% of companies think they will increase their