Dramatic increase of media rights for women’s sports
Interest in women’s sports is booming! While women’s sports today represent less than 2% of the sports market in the United States, the sector is projected to grow 250% to
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Agentic AI dominating budget expansion
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The focus on AI will likely divert funding in other tech areas. Spending on IT, such as servers and storage, which are not related to AI, will be driven by
Consumers define what is news and what is a journalist
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What is news and what is a journalist? Surveys show that audiences feel overwhelmed by news content, especially online, while publishers worry that surveys show people avoid reading the news
The way to growth in gaming
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Growth in mature gaming markets isn’t about more players – it’s about deeper monetization. With modest payer growth in North America and Europe, studios must shift focus from acquiring new
Consumers prefer companies with DEI policy
As businesses give in to the political backlash against diversity, they may be overlooking consumers. New research shows that nearly 70 per cent of consumers prefer companies that actively support
Focus changing from generative AI to AI agents
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AI investment remains strong with a gradual change of focus from generative AI (GenAI) toward AI-ready data and AI agents, according to a report from market research firm Gartner. “A
AI transforming advertising models
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Artificial intelligence is transforming advertising models driving hyper-personolised ads. Advertising spend will grow three times as fast (6.1%) as consumer spending of entertainment and media (2%). Global entertainment & media
Researchers say don’t forbid smartphones at school
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Teacher and parents were wrong! Kids were right” Using smartphones at school should not be banned, new research shows. When teachers actively integrate smartphones into lessons, they can enhance learning
Online abuse to keep women from going into politics
Online abuse directed at women in politics is viewed as more severe than those aimed at men. Attacks on women are more likely to be motivated by misogyny and a
AI driving IT spending despite global uncertainty
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Worldwide IT spending 2025 will total $5.43 trillion in 2025, an increase of 7.9% from 2024. AI-related infrastructure, such as data centre systems, will surge while both software and services