AI spending booming but who’s using it
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Worldwide spending on AI will reach close to $1.5 trillion in 2025 and $2 trillion next year, led in large part by AI being integrated into products such as smartphones
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More concern than excitement about AI use
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Artificial intelligence is estimated to offer huge possibilities and the biggest US companies have spent $155 billion on AI development. But a new survey shows that Americans are much more
Vast majority of European ad companies use AI tools
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85% of European advertising companies use AI tools for marketing, most commonly for targeting (64%) and content generation (61%). Around three-quarters also plan to maintain or increase their investment in
More joining the fight for TV ad dollars
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Television media is changing as audiences shift from linear TV to connected TV. At $143.9bn, linear TV represents just 12.4% of global ad spend this year, down from 41.3% in
More than 61% of online population are playing games
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Total global gaming revenue is expected to reach $188.8 billion in 2025, up 3.4% year-on-year (YoY), according to a forecast by gaming data firm Newzoo. “2025 will see moderate but
Men dominating kids’ programs on TV – And it’s getting worse
Popular kids’ programs on TV continue to be dominated by men. And it’s getting worse, a new study shows. In 2024 popular programming, male characters outnumber female characters by 22.6
Women underrepresented in news media
Women make up half of the global population but only 26% of those who are seen or heard in the news are women. This has barely changed in the last
A quarter of Europe’s private TV channels are US-owned
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European audiovisual services continue to grow. 25% of all private TV channels (excluding local TV) are US-owned and 9% of all on-demand services in Europe belong to a US company,
Dramatic increase of media rights for women’s sports
Interest in women’s sports is booming! While women’s sports today represent less than 2% of the sports market in the United States, the sector is projected to grow 250% to
Agentic AI dominating budget expansion
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The focus on AI will likely divert funding in other tech areas. Spending on IT, such as servers and storage, which are not related to AI, will be driven by