The metaverse to generate 4-5 trillion dollars in value by 2030
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It’s a tech quiz: What is too big to ignore—but its future is far from certain? Answer: The metaverse. It could generate $4 trillion to $5 trillion in value by
Moonshot News provide all the latest top news related to the Technology, Media and Advertising industry.
A 2023 focus on search advertising and retail media
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Advertisers and marketers in Western Europe will increase their reliance on search ads and retail media 2023 as high prices force consumers to buckle down on expenditures and focus on
Advertising forecast for 2023 downgraded
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The UK’s ad market is expected to grow by 3.8 % this year, on par with the previous forecast but a 3.0% real terms decline with inflation accounted for and
European tech needs to recruit and keep more women
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To remain competitive in technological growth and innovation, Europe must recruit and retain women for the fastest-growing tech roles of the foreseeable future, consultancy McKinsey says in a report. To
Trump is getting back also his accounts on Facebook and Instagram
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Two years after a mob stormed the US Capitol Hill, ex-president Donald Trump has gotten back his major social media accounts. Meta har now announced he gets back his Facebook
Survey shows business leaders don’t pay enough attention to diversity
DEI managers struggle in headwind. To succeed, they need to strengthen their role’s impact. A new survey shows that 51% of them say their top challenge is business leaders failing
Software, telecom, metaverse and games hotspots for M&A in 2023
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Global mergers and acquisitions continue to face headwinds but are expected to rise in the second half of 2023. Digitalisation for many businesses remains a key focus. Software deals will
Stricter rules for European political advertising
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A de facto ban on micro-targeting of political advertising is included in a EU Parliament’s Internal Market and Consumer Protection Committee ‘s proposal. Micro-targeting uses consumer data and demographics to
How gender balance could mean billions for the newspaper industry
If each year the global gender gap in news reading was reduced by one percentage point, over the next five years, new women audiences would for the newspaper industry generate
Strong growth expected for IT consulting
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Global spending on IT consulting is expected to reach USD 264.9 billion in 2023, a 6.7% increase from 2022. As software spend continues to rise, the IT services market is