WARC downgrading ad growth forecast
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Global advertising investment 2023 will be USD 880.9 billion, marketing company WARC Media predicts. The forecast means a reduction of USD 90 billion of growth potential explained by the digital
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Growing number of women in gaming but few of them in top management
Globally, close to half of gamers identify as women but only 16% of executive teams in global top 15 games companies are women according to a recent study presented by
Is Musk’s ownership of Twitter changing the social media as news source
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The future of Twitter under its new owner Elon Musk is a focus in the media business. Many speculate on how it could affect growth for alternative social media. Studies
Ad business partnering with retailers for access to first-party data
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Retail media is one of the fastest growing sectors within the digital advertising industry and retail media ad spend will reach Euro 25 billion in Europe by 2026, advertising organisation
Statistics show “devastating decline in journalists’ safety”
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There was a devastating decline in journalists’ safety in 2022. 66 journalists and media workers worldwide were killed in connection with their profession, eight of them were women, International Press
Authority investigating leak of 5 million Twitter user data
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Multiple international media have reported that personal data for 5.4 million Twitter users are available on the internet and the Data Protection Commission (DPC) in Ireland has launched an investigation.
Kids on social media – What the parents worry about
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Porn and waste of time are parents’ main concerns when their teens are on social media. Parents have a range of concerns when it comes to their teenagers using social
Podcast listening slowing down but double digit ad growth
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After years of steady, double-digit percentage growth for podcasting, listenership is starting to slow. Listeners in key markets like the US and UK will increase but growth is no more
These were the most engaging news stories 2022
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Readership about the war in Ukraine has slowed since its peak during the initial invasion in February, web traffic measurement firm Chartbeat notes in a survey of news media in
Slow adoption of metaverse technologies
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Marketers do not think consumers and brands widely will adopt metaverse technologies, Insider Intelligence says in an analysis a year after Facebook changed its name to stress its trust on