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Amazon and Apple kepp top positions

Amazon and Apple are the world’s most valuable brands

Amazon and Apple are the world’s most valuable brands. The fastest growing brand is Tesla. Chinese brands are also rising while European are falling, according to a global ranking by Kantar’s BrandZ.

Amazon kept its position as the world’s most valuable brand with an estimated value of USD 684 billion, followed by

  • Apple at USD 612 billion,
  • Google at USD 458 billion,
  • Microsoft at USD 410 billion,
  • Chinese social media Tencent at UDD 241 billion,
  • Facebook USD 227 billion
  • Chinese Alibaba USD 197 billion.

“Chinese brands are steadily and slowly progressing, and have made significant headway as more companies leverage their own technological developments and demonstrate their abilities to align with the major trends shaping China and the global market,” said Graham Staplehurst, global strategy director at Kantar BrandZ.

Tesla, founded in 2003, was the fastest growing brand and became the most valuable car brand, growing its value by 275% year-on-year to USD 42.6 billion.

China accounted for 14% of the top 100 brands, up from 11% a decade ago. European brands accounted for 8%, down from 20% a decade ago, Kantar said. American brands accounted for 74% of the top 100.

The top European brand was France’s Louis Vuitton in 21st place, followed by Germany’s SAP software group in 26th place.

The total value of the 2021 Top 100 Most Valuable Global Brands has grown by 42%, to reach record-setting new heights of over USD 7 trillion. The accelerated growth of the world’s most valuable brands reflects an impressive rebound from the economic toll of the global pandemic, Kantar said.

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