Facebook testing subscription services
Facebook will open up for creators to make money through Facebook Groups with users paying fees for exclusive access to content or conversations within subgroups. The company said it is part of a “broader paid subscription effort”.
“With one main feed for discussions in a group, it can be hard for members to find content they want to engage with. We’re testing the ability for admins to create subgroups within their groups for specific topics, regions or occasions, that can be managed in one place, so that members can more easily go deeper on what they care about”, Tom Alison, Head of Facebook App, wrote in a blog post.
“When people want to connect in real-time, they will soon be able to use Community Chats in both Facebook and Messenger, as well as create recurring events when they want to get together more regularly, either virtually or in-person.”
The company announced that it is testing alternatives for admins to:
- Createcommunity fundraisers to raise money for group projects, to offset the costs of running the group or to enable members to show their appreciation for their admins and moderators.
- Sell merchandise they’ve created through a shopin their group, enabling members to show their support and deepen their sense of community.
- Createpaid subgroups that members can subscribe to for a fee to gain exclusive access to more content, experiences like coaching or networking or deeper conversations. As part of our broader paid subscription effort across Facebook, this new feature enables admins to sustain their communities while offering more meaningful experiences to their members.
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