Google adding more information in search results
Google announced it is adding information about search results. Users will be able to see how the search engine found the results and click to get more information. Google said it makes it easier for users to estimate the relevance of the result.
An ‘About This Result’ panel is found via three dots next to most results. Elizabeth Tucker, product manager, in a blog said the panel shows searchers information about some of the most important factors used by Google Search to connect results to their queries.
Some of the added information:
- Matching keywords: A factor Google uses to determine if information is relevant is when a webpage contains the same keywords as your search.
- Related terms: Google also looks for terms that the systems determined are related to the words in the As an example Tucker says: “If you search “how to cook fish in the oven,” we’ll also look for pages that have related terms like “bake” and “recipe.”
- Looking at links: When other pages link to a page using similar words as the query, that page might be relevant to the It can also be an indicator of whether online content creators tend to regard the page as useful for that topic.
- Local relevance: The systems look at factors like the language used to search as well as country and location.
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