A group of technology and media companies, among them the
A group of technology and media companies, among them the BBC and Microsoft, has formed a joint project to fight disinformation, misinformation and online content fraud.
BBC and Microsoft, has formed a joint project to fight disinformation, misinformation and online content fraud. The Coalition for Content Provenance and Authenticity (C2PA) will develop technical standards for certifying the source and history or provenance of media content.
Founding members are Adobe, Arm, BBC, Intel, Microsoft and Truepic and will develop content provenance specifications for common asset types and formats to enable publishers, creators and consumers to trace the origin and evolution of a piece of media, including images, videos, audio and documents.
These technical specifications will include defining what information is associated with each type of asset, how that information is presented and stored, and how evidence of tampering can be identified.
”It’s vital that news providers play a part in the battle against disinformation. We welcome the opportunity to participate in the C2PA provenance work, which has the potential to support audience confidence in news at a time when trusted sources of information are more important than ever”, said Jatin Aythora, Chief Architect, BBC