Meta/Facebook is facing a multibillion dollar UK class action for breach of competition law on the basis that it abused its dominance of social networking for several years. The class action against Meta, Facebook´s parent company, has been made by international competition law expert Liza Lovdahl Gormsen, website TechCrunch reports.
”The unusual approach claims Facebook should pay its 44 million U.K. users compensation for the exploitation of their data between 2015 and 2019. Effectively, it’s saying Facebook took all the personal and private data of its users — who, due to Facebook’s dominance, had no other viable social platform — and in return all its users got, in effect, was the ability to post pictures of babies and kittens to their friends and families.”
Lovdahl Gormsen’s case rests on the idea that Facebook (renamed Meta) set an “unfair price” for U.K. Facebook users.
Lovdahl Gormsen’s argues that user profiles resurfaced time and again in controversies, such as during the Cambridge Analytica scandal, further illustrating their market exploitation.
Her lawyers, Quinn Emanuel Urquhart & Sullivan, LLP, have written to Meta to notify them of the claim. The case is financially backed by litigation funding company Innsworth.
In a statement, Dr Lovdahl Gormsen said: “In the 17 years since it was created, Facebook became the sole social network in the UK where you could be sure to connect with friends and family in one place. Yet, there was a dark side to Facebook; it abused its market dominance to impose unfair terms and conditions on ordinary Britons giving it the power to exploit their personal data. I’m launching this case to secure billions of pounds of damages for the 44 million Britons who had their data exploited by Facebook.”