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Salary benefits for daily users of GenAI

Daily users of GenAI at work have better salaries than colleagues who don’t use it daily. The daily users are much more likely to have seen tangible benefits in the last year to productivity (92% v 58%), job security (58% v 36%), and salary (52% v 32%), according to consultancy PwC’s annual study of workers’ hopes and fears. No more than 14% of respondents are using GenAI daily and only 54% say they have used AI for their role in the past 12 months.

Just more than half (51%) of non-managers feel they have the resources needed for learning and development compared to 72% of senior executives.

The global survey, comprising more than 50 000 workers,  shows that 55% experience financial strain, up from 52% in 2024, with a third feeling overwhelmed at least once a week.

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The survey also finds that daily GenAI users are more optimistic about the future of their roles over the next 12-months (69%) relative to infrequent (51%) and non-users (44%).

“But while 54% of workers say they have used AI for their role in the past 12 month – frequent utilisation rates remain low, suggesting ample opportunity for growth and access to the tangible benefits. Only 14% of respondents are using GenAI daily, a small rise from the 12% who said as such in 2024. An even smaller proportion (6%) say they are using agentic AI daily”, PwC says.

70% of respondents say they feel satisfied with their work at least once a week but only 53% feels strongly optimistic about the future of their roles, with non-managers (43%) trailing far behind senior executives (72%). 

Trust in top management is also divided – with only 64% noting they understand their organisation’s goals. These percentages are lower among non-managers and Gen Z, PwC says.

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35% of staffers feel overwhelmed at least once a week, rising to 42% among Gen Z. 43% received a pay rise in the last year and 17% were promoted. 

Pete Brown, Global Workforce Leader, PwC, stresses that to scale benefits of using AI daily, businesses must go beyond training. 

“Work itself needs to be redesigned and the human–machine partnership redefined. Getting this right will determine whether GenAI becomes a true engine of growth and inclusion, or a missed opportunity”.

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