YouTube is launching short-form video-streaming service in the United States. The service, Shorts, let users record mobile friendly vertical videos to which they can add special effects and soundtracks from a music library.
YouTube has tested Shorts in India since the autumn. TikTok was banned in the country last year.
” As we launch our beta in the US, we’ll have millions of songs (and growing), music catalogs from over 250 labels and publishers, including Universal Music Group’s labels and publishing companies, Sony Music Entertainment and Publishing, Warner Music Group and Warner Chappell Music, Believe, Merlin, 300 Entertainment, Kobalt, Beggars, CD Baby, Empire, Peer, Reservoir, OneRPM and more. As we expand Shorts, the library and number of partners will continue to grow.”
“Starting today and over the next several weeks, we’ll gradually expand our Shorts beta to the US,” YouTube said in a blog post. Users will be able to add text in the video.
Shorts has more than 6.5 billion views globally, YouTube said.