Advertising forecast upgraded
Nine in ten dollars of ad market growth this year are going to online-only platforms. Growth forecasts for advertising spend
Global advertising forecasted to grow 6.9% next year
The global advertising market will continue to grow with adspend growth 2024 forecasted to reach 6.9% and 4.8% in 2025
WARC downgrading ad growth forecast
Global advertising investment 2023 will be USD 880.9 billion, marketing company WARC Media predicts. The forecast means a reduction of