Focus changing from generative AI to AI agents
AI investment remains strong with a gradual change of focus from generative AI (GenAI) toward AI-ready data and AI agents,
Gaps remaining for marketers trying to benefit from GenAI
77% of marketers explore GenAI but only 44% realize significant benefits. Creative tool providers offer numerous ways to customise content
More security research to use AI agents
Development of AI agents can transform the global economy and human labour but we need further research to explore safety,
Women’s GenAI use catching up and could exceed that of men
Women’s adoption gap in GenAI usage is closing quickly. By 2025, women’s usage of GenAI is projected to meet or