Two-thirds of ad leaders expect increasing investment in digital advertising
More than two-thirds of European digital advertising leaders expect digital advertising investment or revenue to increase over the next 12
AI and CTV growth areas for European advertising
AI and CTV top the list of growth areas for European advertisers and agencies, with 36% citing AI as a
Brand safety top concern for programmatic advertising
60% of advertisers and agencies think that brand safety is the top concern for programmatic advertising over the coming 12
Almost all stakeholders predict growth for programmatic advertising, says IAB
The last 18 months have certainly been challenging for the advertising industry. But in spite of that and as the