37% of journalists in a survey use AI tools daily
37% of online news journalists in a survey often integrate AI tools into their daily tasks, while 31% use them occasionally. 17% reported rare or no usage. Cost is a significant barrier, as many useful AI tools require a paid subscription, which can be challenging for smaller organisations with limited budgets, the Online News Association (ONA) AI Innovator Collaborative reports.
“The subscription to ChatGPT Pro is relatively high, with 63% of journalists subscribing. Cost of tools appears to be a constraint, as nearly half of the participants do not pay for additional AI tools besides ChatGPT, and 28% spend nothing on these technologies monthly.”
ONA says a conclusion is that the journalism industry must keep pace by identifying effective use cases of commercial AI tools, developing best practices for integration and encouraging collaboration between journalists, researchers and AI developers.
Half of the respondents ready to pay up to $50 per month for AI tools. “These insights underscore the growing integration of AI in journalism while highlighting the need for cost-effective solutions and broader educational initiatives to enhance AI fluency across the industry”, the ONA says in its report.
Collaborative members shared their experiences with popular AI tools like ChatGPT, Claude and Google’s Gemini. Other AI tools journalists in the survey are experimenting with:
- Summarize.tech and YouTubeDigest for summarizing video content
- Murf.ai and Eleven Labs for voice generation
- Descript, Trint, Assemblyai and Otter.ai for transcription
- HeyNota.com for generating headline, social content and more
- DeepL for translation
- Perplexity.ai for search
- News Quiz for games
- ChatPDF and PDF.ai for interactive Q&A and summaries with PDF documents.
“While the group was enthusiastic about the array of AI tools available in the marketplace, they also discussed several challenges and considerations related to their use:”
- Crowded marketplace: The sheer volume of available tools is making it difficult to find the right one for specific tasks.
- Ethics and bias: Ensuring accuracy and avoiding bias in AI-generated content is crucial to maintaining journalistic integrity. Ethical considerations also come into play, particularly regarding privacy concerns around tools like Otter.ai. Transparency is also essential, and newsrooms must be open about their use of AI tools to build trust with their audiences.
Moonshot News is an independent European news website for all IT, Media and Advertising professionals, powered by women and with a focus on driving the narrative for diversity, inclusion and gender equality in the industry.
Our mission is to provide top and unbiased information for all professionals and to make sure that women get their fair share of voice in the news and in the spotlight!
We produce original content, news articles, a curated calendar of industry events and a database of women IT, Media and Advertising associations.
