The Week That Was: IT and Media news week 41
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Baby Boomers – born 1946 to 1964 – is a tricky category for advertisers. Only 12% of them globally feel ‘positive’ about advertising. They have the lowest average levels of ad receptivity in a cross-generation comparison, according to a trend report from advertising research firm WARC Media.
PCs with AI have not yet been a success on the market despite tech companies’ promotion of AI functionalities. Market researchers predict that attraction of PCs with AI will increase but it could take a couple of years . Worldwide shipment of PCs were down 1.3% in the third quarter, new data shows.
News consumers say that it is difficult to find out what is fact and what is fiction in the information about the US election. 73% say they have seen inaccurate news coverage about the election at least somewhat often, including 37% who have seen this kind of information extremely or very often. About half (52%) say they generally find it difficult to determine what is true and what is not when getting news about the election.
The gender gap in STEM education is one of the biggest barriers to women getting green jobs. These skills are essential for engineering, renewable energy, and technology sectors that drive innovation. But women remain underrepresented in STEM fields despite making significant progress in higher education, three specialists at International Monetary Fund (IMF) argue in a blog post published at the IMF’s website.
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