The Week That Was: IT and Media news week 13
The uncertainty around TikTok on the US market remains but deadline is coming up. One of the first things president Donald Trump did when back in the White House was to give the Chinese owned social media until April 5 to find a buyer to avoid a ban on the US market. A new survey shows that public support for a TikTok ban is falling. Support for banning TikTok now stands at 34% among US adults. That’s down from 50% in March 2023, according to Pew Research Center.
The risk of prolonged stagflation – and outright recession – has grown in key economies, exacerbated by new trade tariffs set to bite from H2 2025. Automakers, retailers and tech brands are most exposed, according to an updated advertising forecast by marketing firm WARC. The company is downgrading advertising spend this year (-0.9pp to +6.7%) and next (-0.7pp to +6.3%), equivalent to a $19.8bn cut.
Global revenues in women’s elite sports are expected to surpass US$ 2.3 billion in 2025, according to a forecast from consultancy Deloitte. This prediction is made as US research firm EDO reports that Women’s sports saw record growth across every major TV benchmark last year. Overall advertiser spend and ad impressions more than doubled from 2023. Women’s sport is registering record audiences across a wide range of sports according to the European Broadcasting Union (EBU).
Global spending on cybersecurity will grow by 12.2% year on year in 2025 and reach $377 billion in 2028. The increasing complexity and frequency of cyberthreats — accelerated by generative AI and AI in general — are driving organisations worldwide to adopt more advanced defensive measures, market research firm International Data Corporation (IDC) says in a forecast. Tech industry information service The Information reports that “cybersecurity startups’ revenue surges on AI threats”.
AI transformation can break gender disparities. Female AI talent has expanded significantly between 2018 and 2025, and the gender gap in AI talent has narrowed in 74 of 75 economies, according to new LinkedIn data. Underreporting could hint at an even larger female AI talent pool. These are conclusions from a World Economic Forum and LinkedIn white paper that examines how gender gaps are shifting in the “Intelligent Age”.
Top editors across four continents are male and white. 17% of 70 top editors across 100 news brands are people of colour and only 27% of 171 top editors across 240 online news brands are women, surveys by Reuters Institute show.
Overall, 17% of the 70 top editors across the 100 brands in Brazil, Germany, South Africa, UK, and US are white despite that, on average, 44% of the general population across all five countries are people of colour. This is down six percentage points from last year and is one percentage point lower than when the institute first started collecting these data in 2020.
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